The family-run firm was established in 2007, in the busy entrepreneurial context of Sialkot. In the beginning, the company operated in the local traditional cutlery sector, with high-quality standards and technical innovation being its defining features. These characteristics eventually led to the specialization in production, which began with an order for dental instruments placed by a major Italian company. Later, this became the main and only area of production.
Manufacturing company
New products are being produced, such as curettes and scalers ad other sharp instruments, that help increases the quality of the company’s production.
Zee Lain Industry-labeled items are being sold to local dentists, thus introducing sales and marketing into the production cycle. At the end of 2007, the crafting firm becomes a manufacturing company and is established in the new plant.
Acknowledged and certified quality
The highest quality of the products led to an exponential increase in exports and to toll manufacturing for several companies, especially German and U.S. ones. The company is therefore registered by the U.S. FDA as a manufacturing company. At the end of 2007, it gets the ISO 9001 Quality Management certification that paved the way to foreign markets for Zee Lain Industry labeled products. The company also begins to participate in international dental fairs.
IT and technical innovation
Competition, not always fair, from Asian countries is on the rise. Despite a very similar aesthetic, quality is significantly lower. Therefore, a unique handle is created in order to be immediately recognizable among all products on the market. The company significantly invests in new automatic numerical control machinery and in the implementation of Information Technology. In the meantime, the company obtains other foreign quality certifications that open new markets.
The evolution of species
Zee Lain Industry is now internationally recognized as the manufacturer of high-quality dental instruments. We then took a further step to the evolution of quality by introducing a new line of instruments that combines several innovations, firstly the use of thermoplastic materials.
Seize the day
We have quite a few ideas. We will keep innovating and updating our production cycle and lines of products. We will also continue our cooperation with dentists and researchers to acquire, implement and promote innovation and improvements.